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A Bit About Me

Ciao!

I'm originally

from NaplesItaly.

Vancouver has been home for the past 10 years.

With over 20 years of experience in Retail, primarily as a Visual Merchandiser

I've developed a profound interest in human experiences and product interactions.

This curiosity drives me to understand the underlying motivations behind individuals' decisions, fuelling my desire to refine my expertise in UX Design and apply it to the retail world. From analogic to digital.

REGIONAL VISUAL MERCHANDISING 
                       2008-2014

VANCOUVER FILM SCHOOL
            Digital Design
                   2023

 

            2005
VISUAL MERCHANDISING

                   2020
OFFICE MANAGER & OPERATIONS

           2024
VISUAL MERCHANDISING

P.S.
I am dad of two sweet cats, Romeo and Manila: brother and sister, frenemies, game's companions and forever couch potatos.

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My skills

Creative and Analytical Domain

Research

Prototyping

Branding

Information Architecture

Visual Design

Design System

HTML & CSS

Project Management

My hobbies and passions

Cooking
Painting
Gardening
Aquarium Design

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© 2024 by Paolo Morra

© 2025 by Paolo Morra

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