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PAOLO MORRA
DISTRICT VISUAL MERCHANDISER
A Bit About Me
Ciao!
I'm originally
from Naples, Italy.
Vancouver has been home for the past 12 years.
With over 22 years of experience in Visual Merchandising, I’ve built my career around creating engaging customer experiences, developing people, and collaborating with exceptional talent across diverse teams. I’ve also had the opportunity to support the opening of 65 stores globally.
Curiosity drove me to understand the underlying motivations behind individuals' decisions, fuelling my desire to refine my expertise in UX Design and apply it to the retail world. From analog to digital and vice versa.
REGIONAL VISUAL MERCHANDISING
2008-2014
VANCOUVER FILM SCHOOL
Digital Design
2023
2005
VISUAL MERCHANDISING
2020-2022
OFFICE MANAGER & OPERATIONS
2024
VISUAL MERCHANDISING
still ongoing!
P.S.
I am dad of two sweet cats, Romeo and Manila: brother and sister, frenemies, game's companions and forever couch potatos.
My skills
Creative and Analytical Domain
Research
Prototyping
Branding
Information Architecture
Visual Design
Design System
HTML & CSS
Project Management
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